Just yesterday I glanced at a “Fun Fact” on my way to market, “Enough energy falls on earth from the sun each day to power a …..” , ok, so I don’t exactly remember it but it was a whole lot of energy that could last the whole world quite a long time. It was really impactful and reminded me that I forgot my reusable tote bags before I entered the store. We see these lil’ quips around and tips for being “green”, but using the same analogy of the Titanic from yesterday’s post, in the big picture, the “green tips” seem a little like choosing the outfit we are going to be treading cold water in. We need some action and we need it sooner rather than later. Our political system is not really up for the task, so it seems that another tact must be taken without the express consent of the political game – which is to make it make sense on the market.
Perusing some of the materials a place like Smartpower.org, they have found that the top four reasons why people don’t buy green energy are:
1. Reliability: “I don’t think it actually works!”
2. Availability: “I don’t know where to buy it.”
3. Cost: “Buying into the ‘lifestyle’ is too expensive!”
4. Inertia: “It’s easier to do nothing.” Continue reading