The media seems to be continually reporting on the “War on (fill in the blank” labels these days, with lots of finger pointing back and forth, “…they started it…”. These important discussions being framed as “wars” diminishes the REAL WARS that we are waging in Afghanistan and Iraq (if only through private proxies) and the danger of future wars (Iran, N. Korea). Whether it is media labeled or partisan labeled, it would be so refreshing to just discuss the topic at hand without the hype, but there is good reason for the hype. The hype isn’t about women, contraception, or any specific demographic, the hype is around two world views and the prize is your brain.
No, it’s not the zombie bandwagon, what strategist, marketers, and political powers want is for you to dig in and claim their philosophy as your own. They can remind you of how awesome their philosophy is directly through campaigning, or more likely through thousands of more indirect ways. Indirect routes may include planting or calling attention to specific stories in the news, hints (or commands) from religious realms, marketing at your favorite retailer, new products being developed, through school curriculum, playing specific music, experiencing advertising, through popular books and movies, through social media, by celebrity endorsement. Most of these “nudges” are subtle and disguised as “fun” or being “cool” and the story – the part that someone wants you to buy into – can be written off as entertainment and non-partisan. Continue reading