Much of what political framing is all about is getting off on the metaphoric right foot. You set your brain for the story, the information it is about to act on. When you hear about brand new information, you wait for a bit before making a judgement call. If you don’t know how to categorize or process the information, you may wait a good while – “the jury is out” so to speak, in your brain. We all listen for clues that make it possible for us to easily categorize the new information. This is where memes and soundbytes come in. If you hear someone refer to a policy or idea by a nickname or meme, you can stop the mental deliberation and sort out the info via the “shorthand” neural connection you’ve previously made.
For instance: Continue reading