“Stand Your Ground” is brilliantly framed. The NRA pushed this bill into politics, and surely their wordsmith/marketers tested this title plenty – what’s not to like? Creating a motto or meme is a very basic technique of framing. Many times the mantra is the only bit of verbatim on a topic that is memorable, that many people can recall and discuss/ refer to. Think about the frame, “Stand Your Ground” – what imagery does it conjure up? I think of a manly man defending his property and/or family. The guy that pops into my head is clenching a cigar in his teeth and his gun is either smokin’ or dead eye leveled at some threat. I think John Wayne and someone saying, “this here street ain’t big enough for the two of us…”, in wild west fashion.
Reminiscing about westerns is a little nostalgic, but then you remember that all the violence in those movies was fake with blanks. When you take real live sherriff wannabes, and insert them into the scene with real ammo – the scene looks more like a real life nightmare, for the victim’s family, for the shooter, for the shooter’s family. Continue reading